Want To Stop Leaving Your Prospects Feeling "naked"? Use
By Craig Garber, Sat Dec 10th

Here's a fast... easy... "no-brainer" way, to make more money byimproving the selling power of your sales copy... "pulling" yourprospects closer to you... and upping your credibility.

Many years ago, I was riding the subway downtown to work onemorning, and I overheard a woman saying she felt "naked" becauseshe forgot to wear her earrings that day.

Since then, I've heard that expression used on other occasions,if someone's forgotten to wear their wedding band... theirwatch... or even their pantyhose.

Now of course, when you say you're feeling "naked", what youreally mean, is... you feel "incomplete".

And whether you know it or not, you may be leaving yourprospects feeling "incomplete" in your sales copy.

Here's why: Listen to each of these very familiar phrases, andtell me what they all have in common, O.K.?

Here you go:

"A B C"

"on your mark... get set... go" (in the UK, that would be"ready... steady... go")

"first, second, third"

"3 blind mice"

"3 wise men"

"The Good, The Bad, and The Ugly" O.K., that's enough.

You see what each of these expressions has in common, right?

They each contain a sequence of three items, stated back-to-back.

Why is this important to know, and how can you use this toimprove your sales copy?

The answer is simple: Because of all these common referencesyou've heard over-and-over again throughout your life, yourbrain's been programmed to accept and understand things, whenthey're given to you in "threes".

You just feel more "at ease" processing information that'sgiven to you in blocks of "three".

So make sure to use this “power” of three... in your sales copy!

Because if you want to make some money using your sales copy,you must get your prospects feeling as relaxed and comfortableas a grizzly bear, all snuggled up and hibernating in his nicewarm cave.

Think about it: Whenever someone starts giving you a list ofthings, once you hear the second item on that list, don't youautomatically anticipate, there's going to be a third?

Here's an example of what I mean: Let's say you own a hotel,and you're listing some of the benefits of staying at yourhotel, and you present them in bullets.

If you say this...

75 over-sized comfy rooms that each face the ocean! You'll wantto make sure you've got your video camera handy as you'reunwinding on your private balcony watching the daily sunset,listening to the waves roll up against the shore right outsideyour window! 3, 5-Star restaurants! And each one of them offersyou a minimum of 27 tasty meals and 11 local desserts, allprepared fresh, daily. (Plus, you get our "If you don't like it-- you don't pay for it, guarantee!") If you stop here... andthen you move on with some other copy... it somehow leaves youwith that "incomplete" feeling we just talked about, right?

However, if you said this:

75 over-sized comfy rooms that each face the ocean! You'll wantto make sure you've got your video camera handy as you'reunwinding on your private balcony watching the daily sunset,listening to the waves roll up against the shore right outsideyour window! 3, 5-Star restaurants! And each one of them offersyou a minimum of 27 tasty meals and 11 local desserts, allprepared fresh, daily. (Plus, you get our "If you don't like it-- you don't pay for it, guarantee!") And lastly... 2,sun-drenched swimming pools! Both complete with waterfalls...heated jacuzzis... and an in-pool tropical bar, and eachlandscaped with their own beach and tropical theme. Also, with asnack-bar and grill located within a half-minute walk, you won'tever have to worry about going hungry (or thirsty) while you'reenjoying all your outdoor activities! See, when you use 2examples, you're not able to process what you heard, as quicklyand naturally as when you're using 3 examples.

What happens is, inside your head, things just aren't computingright.

Instead of focusing on the information, in the back of yourmind, you're expecting that third item to come tumbling out, andyou're left wondering, "Did you not get your third itemdelivered to you because the person couldn't think of one...they didn't know what it was... or maybe they just forgot totell it to you?

Who Knows?

You just can't figure it out, but the bottom line is, youdidn't leave feeling confident, "at ease" and satisfied.Instead,

You Left... Feeling Incomplete And... “Naked”!

So make sure, whenever you're talking about a list of items,you deliver that third item -- don't just stop after 2.

This "power of three" holds true even if you're sayingsomething in a sentence.

For instance, saying "If you've ever experienced any kind ofsevere back pain or soreness in your shoulders,

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our intense7-minute executive massage, is guaranteed to give you completeand thorough relief, throughout the rest of your day"...

Leaves people feeling less complete than saying...

"If you've ever experienced any kind of severe back pain...stiffness in your neck... or soreness in your shoulders, ourintense 7-minute Executive Massage, is guaranteed to give youcomplete and thorough relief, throughout the rest of your day."

See what I mean?

Use this curious power of three to make your sales copy readsmoother.

You may be interested to know, this "power of three" alsoapplies to the total number of fonts you use in your sales copyas well.

You see, testing shows, once you have more than 3 differentkinds of fonts on your page, you start scrambling your prospectsminds a bit and you begin to lose them.

And as you know...

That's the last thing you ever want to do!

And by the way, an italicized font, is considered to be aseparate font for these purposes.

About the author:Craig Garber is one of America's Top Direct-Response Copywritersand Direct-Marketing Consultants. For more copywriting tips, goto www.kingofcopy.com Copyright 2005 www.kingofcopy.com